Priya Nair

1 Month Ago · 535 views

first 10 orders with no Instagram following - how did you actually do it?

Home Bakery Business First ordersMarketingWord of mouthStarting out

Every piece of advice assumes I already have an audience. I have 140 followers, most of them relatives, and I'm not comfortable being on camera.

Those of you who built a home bakery without going viral - where did your first genuine orders actually come from? Looking for the unglamorous version please.

3 replies

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3 replies

Gurpreet Kaur 1 Month Ago

mine came from three places in this order: my kids' school parent group, a neighbour who ran a small office and needed farewell cakes, and a local gifting shop that wanted a reliable supplier for festival boxes.

none of it was social media. all of it was being physically nearby and consistently reliable

Meera Iyer 1 Month Ago

sampling, unglamorously. small boxes to about fifteen well-connected local people - a salon owner, two teachers, the woman who runs the building association. roughly a third ordered within two months and a couple still refer people two years on

Truffle Nation Team Truffle Nation 1 Month Ago

Priya, the pattern in both replies is the one we'd point you at: first orders are geographic and relational, not algorithmic.

A few additions that consistently work. Pick ONE thing to be known for - being the person for a specific product beats being a generalist nobody remembers. Be genuinely reliable on time, because in year one reliability generates more repeat business than excellence does. And ask every satisfied customer for one introduction rather than a review. Converts far better.

On social media - you don't need to be on camera. Consistent well-lit photos of the actual product, posted regularly, do the job for a local bakery. Follower count matters much less than whether the last five posts look like something someone would pay for.

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