Should marketing have its own budget rather than being hidden in ingredient cost?

Home Bakery Business class-q-and-abakery-business

Editorial Q&A consolidated from class-chat exports. The session date is unconfirmed; imported on 22 October 2026. This answer is based on the course reference.

Should marketing have its own budget rather than being hidden in ingredient cost?

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1 reply

Yes. The course separates marketing and social-media expenses from food cost while still treating them as business expenses. Ingredient cost is only one part of the full cost of operating the bakery.

Track marketing spend alongside the orders or enquiries it produces, rather than assuming every view represents a sale.

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